![]() Punter David Kirkpatrick wrote on Marketing Dive at the time: “The streams being limited to Prime members adds an interesting wrinkle to the equation. A couple of months back, Recode reported the likes of Facebook, Twitter and YouTube were locked in a bidding war to win rights to live-stream the NFL’s popular Thursday night matches.Īll three were eventually beaten by Amazon, who shelled out US$50 million for the NFL streaming rights, broadcasting the games on its Prime service – resulting in a bit of mud on everyone else’s face.Īnother reason to go Prime: pays $50M for streaming rights, beating out, and Kristin Bush April 6, 2017 Live-streaming has been validated by other tech greats. ![]() This was said back in 2015, so it’s possible Netflix will follow suit if iflix or other rivals are seen to find success with sports live-streaming. ![]() “I will never say never, but I would say where we sit today, I don’t think the on-demandness to sports is enough of an addition to the value proposition to change,” he said, while noting having to pay huge sums for the rights to run live sports programming “doesn’t get that excited.” According to Netflix chief content officer Ted Sarandos, live-streaming is likely not in the cards – although he isn’t completely ruling it out – as it goes against the company’s “watch-anytime” model,
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